Ata Cycles

ATA Cyle is a rare gem in the for the cyclist for a number of reasons; Most important as with clothing, is the fit! If one is shopping for a garment such as a suit, dress or coat for instance, we all understand that even though the garment material maybe of fabulous quality, great to the touch and visually appealing is not worth much to the potential user if it does not fit. \r \r Ah ah! this is where Husam Sahim and ATA Cyle super excel. He is world class at analyzing the biker and fitting her or him to perfection. Not only does he utilize the latest high tech methods, but he has been nationally famous for bike fitting for over a decade. In fact a number of his customers fly from the west coast and from Europe to be properly fit. Their stories are a familiar: they bought high end expensive bikes which do not fit them. Hence they are uncomfortable and don't appreciate their expensive cycles. After a proper fitting, they much prefer the ride on a less expensive bike which fits like a glove. Thus the fit is the heart of the matter and Husam Sahim is the King of Bike-Fitting! Guaranteed by him every time. Well deserved 5 Stars. He has fit my wife and me for road and mountain bikes - 4 perfect fittings. If he fits you will enjoy many happy trails ahead.\r \r \r Pros: Best Bike Fitting; Very knowledgeable, courteous attentive staff Cons: None known. The Price is Right! more

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Treat yourself to a trip to ATA Cycle in Concord MA. If you love cycling it is worth the trip just to ogle at the works of art with wheels. Husam was a tremendous resource and support as I looked at investing in my cycling future. He was as concerned with safety and comfort as he was about performance?The fit system he used to dial in my new bike is paying dividends already. I had been suffering from tendonitis in my Achilles for a while and after my second ride I had full relief of pain. I have been cycling for year in the US and in Europe?I have never been to a better bike shop than ATA! more

This bike shop is fantastic, the staff is freindly and the stock is...ammazing!\r I acutally went to the bike shop for my first time to get a bike fit from Husam.\r After years of not feeling good on my TT bike, I decided to get a bike fit. Extensive research lead me to Husam. During my fit he told me that my bike top tube was just too big for me ( I think I already knew this) so he put me on a bike that feels great and I am sure that I will be faster. I would highly recommend this bike shop. If you are looking to get a professional bike fit you should hook up with Husam. Recently I sent two Cat 2 bike racers to Husam (both had fits from other fitters and both said Husam is extremely knowlegable when it comes to fitting. They love him!!!\r Robyn from CT more

I'm an avid cyclist and recently purchased a new bike from ATA in Concord. I went to ATA because they offer the widest and best selection of bikes in the Boston area. Period. The staff is also extremely knowledgeable on bike design, fit and offers great on-going services. Purchasing a bike is a big decision and it's great to know there is a bike shop like ATA that you can count on for a great selection, reasonable prices and outstanding services. more

Proper fit should be the 1st priority in the purchase of a new bike.\r Why would you put up with wearing the wrong size cycling shoes? The same principle applies to all your cycling equipment ? the most expensive being the bike. If the bike doesn?t fit you are really never going to truly experience biking nirvana ?and isn?t that why we all haul ourselves out of our comfortable beds, lounge chairs or whatever our comfort zone is to put ourselves into that state were a 5 hour ride seems like 5 minutes.\r This is why you should visit ATA if you are in the market for a bike. Husam takes bike fitting seriously, as all bike shops should do but rarely in my experience take the time or have the ability to do so.\r I know pretty much every bike shop in the area having purchased my other bikes from these shops. I have always had issues never feeling totally comfortable on them ? I cannot tell you how much time and money I spent changing out saddles, seat posts, handlebars and stems.\r That all ended when I found ATA ? I brought my old bike into ATA trying to get a better fit and Husam looked at my bike and then at me and immediately said ? that bike doesn?t fit you!\r Well that started my journey toward my new bike (LOOK 586) ? Husam spent the time to properly fit me and build out the new bike. I could not believe the difference ? my 1st ride on the bike I was flying up the hills, the efficiency of my pedal stroke, and how comfortable on the bike I was even after many hours. \r Husam and his team at ATA have the experience, equipment and selection to have you leaving with the bike of your dreams!\r \r Pros: Proper bike fit. Large selection of bikes. Great service. Cons: You better have a lot of self discipline- because you can become addicted to the place. more

Husam stocks a number of high-end bike frames at his shop in Concord, but to really know what bike is best for you, you need to be properly fitted. I have been fitted to several bicycles over the years, initially by the rudimentary ""stand over the top tube and see how much clearance you have"" method to a more detailed bike fitting involving multiple body measurements and the use of a fit bike. ATA builds on the latter by also analyzing your watts output, tweaking the bike dimensions and angles to find the ideal position on the bike for maximum watts output. Generating watts is not just for racers. It is an indication of the position on the bike which is most efficient for your body dimensions. After recording the various measurements, and discussing a budget for the purchase of your new bike, Husam will help you select from a series of bike frames that are most suitable FOR YOU.\r \r After your new bike is built for you, you then return to the fit room for more tweaking to make sure your new bike is everything you expect it to be. And, all of this done using the very latest in high tech software - you can actually see everything as it is being analyzed. Finally, after hours of fitting, you take your new bike on the road for a spin to see how it feels under actual riding conditions. Any final adjustments can then be made (none were necessary for me).\r \r Husam and his group at ATA made the entire bike purchasing experience a lot of fun. But, most of all, I know I bought the bike that was best for me (and I can see it already in my performance). Thanks Husam!\r Pros: Individual attention, parking, service Cons: Hard to resist spending more than you want to more

ATA Cycle is not your ?typical? bike shop. When you walk through the door, you can immediately see how seriously they take cycling. High-end cranks and stems are displayed in glass cases like they were pieces of jewelry. I bought a triathlon bike from ATA and dealt mainly with the owner, Husam. It was an all-around great experience. This was the first bike I have bought that I have been fitted for, and I am completely sold on how important this fitting is, especially for triathlon bikes. The first fitting involves getting measurements of your body, then translating those into the specific frame geometry that you need. Husam then showed me the frame that best fit my specific body measurements. This is a huge concept? taking my measurements and finding the bike that fits me, as opposed to finding a bike and then trying to fit me to the bike. It is an amazing feeling to be pedaling a bike, have Husam make two small adjustments in the seat height and seat tube angle, and immediately be putting out 60 more watts. Once the right frame is selected, the guys and gals at ATA then construct your frame themselves (an 8 hour process) by selecting the right wheels, brakes, and components for your specific goals. My purchase at ATA was a pleasurable process and I can?t wait until I can justify buying a new road bike from them as well. Pros: Beautiful bikes. Great staff. Ride faster than you ever have. Cons: High quality is high price, but worth it. more

Based on recomendations from a few riders I ride with regularly, I decided to consider ATA when I was ready to get my dream bike.\r \r Husam essentially started off by interviewing me. It was clear he was gathering useful information about what kind of rider I was, what my expectations were about a new bike, and where I was in my research and decision making process. He then took me around the shop and showed me what options were available to me.\r \r At other shops I was often relegated to one or two appropriate bikes. But at ATA I walked out of the store with 5 possible frame options to research. This was fine with me since I knew I would be spending significant coin, I wanted to make sure I was getting what I wanted, and having options helped a lot.\r \r In addition to reading reviews, I also spent a lot of time just talking to other riders. I was amazed to find out how many other people had bought high-end bikes from ATA that Husam built. Without exception everyone was VERY happy with their decision. So, I made my choice, and asked Husam to build my bike.\r \r In about a week I was able to come in for the final fitting and pick up the bike. I stopped in close to closing time for some of the final touches which included a fitcheck. Now, this is very cool. Husam basically does motion-capture of you on the actual bike. He can then analyse it and show you how it actually fits. They can make adjustments if necessary. But it was spot on the first time.\r \r During what Husam likes to calls ""the exit interview"" (where he checks the bike over thuroughly before letting me leave) he noticed something about the Zipp crank he didn't like (nothing I noticed). He wouldn't let me leave with it, and instead swaped it for another one. He stayed until atleast an hour after closing to make sure it was right.\r \r Since then I have put about 600 miles on the bike, and couldn't be happier with it. It is exactly as Husam promised. And he has earned my trust going forward. \r Pros: Great choice of high-end equipment. Built right. Cons: It will not be the cheapest, but it will be the best. more

I recently moved to the Boston area from the San Francisco Bay area. I actually heard about ATA through my bicycle-enthusiast real estate broker. When I first walked into the Concord shop I had one one of those kid-in-a-candy-store moments. Never before have I seen so much beautifully crafted carbon fiber in one place! The owner, Husam, greated me warmly minutes after I walked in (perhaps he noticed the drool coming from my lower lip), showed off some the product and demonstrated the very high-tech fitting equipment they use to ensure the right match between rider and machine. All the while, and with great aplomb, I was being sold. While I hadn't gone into the shop to buy a new bike, resistance was futile. Husam eventually matched me with a stunning Fondreist which has in fact turned out to be the ride of my life. \r \r The fitting process is not only comprehensive, it really works. My power output improved by nearly 20% as a result of dialing in a more efficient position on the bike. Also importantly, Husam made my budget go as far as he could. Don't go in to ATA if you're looking for a bargain ride. But if you're shopping on the high end, he will get you a much better ride for your money than the shops pushing top-of-the-line Trek, Specialized, etc. Then again, if you really are ""just looking"", my advice is to admire what ATA has in the window. If you go in, you will spend! Pros: Incredible selection of high-end bikes, unsurpassed fitting services, good value Cons: Potential impact on your Visa bill more

ATA Cycle can be intimidating if you know bikes and been in and out of other bike shops, they carry some very cool bikes..... but my experince underscores that these guys know wnat they are doing and I'm convinced I could not get the service they provide anywhere else. \r \r I have a Tri bike that needed some tweeking. These guys helped me realize that I could achive a position that was more comfortable and faster. Yeah, it cost me some money but it was money that was worth every penny. I was imeadiately riding raster with more comfort. The Fit Kit they use was custom built and accuracte, using watts to measure the optimal power position vs other shops that use measurements. \r \r If you want a new bike that fits or have a current bike that need adjustments to make you more effiecient, ATA is the place to go. more

While I am only an obsessed recreational-level rider, I was told by my massage therapist (who works with pro-level athletes), my personal trainer (who competes at the pro-level and trains both pro & Olympic level triathletes), and several fellow riding friends that ATA in Concord MA was THE place to go for a bike fitting. While prepping for a cross-country ride, I was reminded that getting the fit right was incredibly important. Riding day after day for 7 weeks with no real recovery time leaves very little margin of error for potential for leg, back, or shoulder injury. Listening to reason, my husband and I did go to ATA and met with Husam. His professionalism, knowledge , and use of technology was impressive. The changes he made on our bikes were substantial and we both scratched our heads a bit heading out of the shop. Any questions, however, were answered on our first rides. Increased power and less pain. The ultimate combination. We both rode cross-country without any injury or real pain (backsides excluded - these are bikes after all). Many, many thanks Husam!! Pros: Fitting based on experience, real measurements, and technology. No guess work. Cons: None. more

Thanks to Husam, I survived a hilly Italian bike tour and came back smiling. Husam is chief wizard at ATA Cycle in Concord and a man of many talents. Three months before my mini-Giro, he worked his magic with my bike, a hi-tech fitting and insightful tips for its chronically-injured rider. With a shorter stem, longer crank arms and new saddle, Husam's custom fitting and advice to use bigger gears and to sit through the hills, my two-year knee problem disappeared in a few weeks. I was riding further, faster and without knee pain. The amazing part is that Husam figured all this out by just looking at my geometry and that of my bike - then used the computer fitting to verify everything with numbers and angles. I was able to put in the miles of training to conquer the mini-Giro and come home to the rolling hills of Harvard a very happy customer. Pros: Brains Cons: Expensive temptations more

I've been riding road bikes for over 20 years -- from summertime commuting 30mi/day, to 50-mile weekend ""wars"", to the European tour group scene at the 2006 Giro and 2007 Vuelta. I love to ride and I really love to ride fast. Especially ripping descents of classic mountain passes like...say...the Passo Pordoi! I'm also a bit old-school in that I look for value more than just the most expensive new item that money can buy. Price/performance is important to me. And I want a quality product that lasts. So I know a bike is going to serve me well for years to come. At ATA Cycles, they have the most knowledgeable staff, the most state of the art fitting room, and the best selection of incredible frames your ever going to find. And ATA treats you like they want you to come back over and over again. Not just a quick and dirty sale and never see you again. They serve with attention to every detail, making sure that you ride away on the best-fitting bike for the style of riding that you want. I wouldn't go anywhere else to buy a bike! Oh, yeah, just bought an all-white '08 LaPierre HM X-Lite! Freakin' killer! Pros: Unbelievable technology in the fitting lab. Cons: None that I could see. more

My wife and I have both purchased road bikes from ATA Cycle in the last two years. We feel extremely fortunate to have met Husam Sahin and the rest of the staff in the Concord store. My wife and I are often asked ""What is the best bike to buy?"" Our answer is always: the best bike is the one that fits properly, regardless of price. In our experience, ATA is the best store to get the best bike.\r \r After purchasing road bikes and working with fitters at another leading metro Boston store for many years, we thought that we were riding the right bikes. In his own quiet manner, Husam showed us what was wrong: wrong crank lengths, wrong frame geometries, wrong saddle position, wrong frame stiffness. It was a bit of a shock to have this kind of judgement passed on bikes that we had ridden for many miles. But after researching ATA and learning more about Husam, we decided to give him a try. \r \r While other bike stores now have some of the fitting technology that ATA utilizes, the advantage to us was Husam's judgement and experience. Husam's philosophy is to match riders to stock frames which have the appropriate geometry and performance characteristics. Working with Husam to get our bikes fit was a great experience. ATA carries a variety of manufacturers which allowed them to find the right bikes for our budget. In my wife's case, she purchased a very high-end, expensive bike. I purchased one that was much cheaper ( two-thirds of the price). But both are great bikes and the difference in feel, comfort and performance are noticeable. \r \r We have also especially enjoyed becoming a member of the ATA ""family"". We feel very much at home with the staff and are always treated well.\r \r In addition to bikes, ATA carries the TACX Fortius trainers and Real Life Videos which have completely changed how we train in the off season. You absolutely should take a look at this technology and try them out at the store. more

I have had a terrific experience at ATA in Concord. Husam put me on a bike that I am totally happy with; a Wilier La Roi. He also took a lot of time, used his extensive array of fitting technology and his own comprehensive knowledge to make sure I got a perfect fit. Before working with Husam, I bought my first real bike from a very reputable independent dealer in the Metro New York area and did not think it was possible to enjoy riding even more. But, the bike and the expert fit I got from Husam have made a tremendous difference. I am totally addicted and wish I could spend all day everyday on the Wilier more

I'm a local professional triathlete and have recently discovered that ATA cycle is the place to go to get a top-notch high-performance fit. I have been riding various bikes, fit by different shops over the years and have never been 100% confident in my fit. Before my latest big race, I decided to throw caution to the wind and have Husam (ATA's professional fitter) alter my bike fit to a more aggressive, powerful position. Husam assured me that I would be happy with the fit and wasn't concerned that I was making these changes so close to the race. I rode the bike for 20 minutes the day before the big race, and the position felt great. In the race (a half ironman), I felt so much more comfortable and at the same time more powerful on the bike. Due to Husam's changes, I went from being an average cyclist to being able to compete with some of the top women cyclists in the sport of triathlon. So if you want to take your cycling up to the next level, have Husam take a look at your fit. You won't regret it! Husam also built me an amazing road bike. The bike is such a gem and fits so well, it makes me want to sign up for the Tour de France! I absolutely love it! Pros: Great for the serious cyclist who is looking for top-notch service Cons: Not great for a recreational cyclist looking for a cheap way to get around town. more

ATA is by far the best performance bicycle shop in New England. Before I found ATA, I had myriad problems with pain in my hands, elbows, shoulders and back from riding what I thought was a bike fit for me. Since I met Husam, the owner of ATA, and he fit me properly on a frame that is truly right for me, I have not had a single problem. I am a 5' 3"" woman and Husam educated me on which manufacturers make the best frames for shorter riders. He also completed a computer fitting that calculated all of the proper dimensions. I just completed a series of upgrades (carbon crank, ""O"" rings, carbon handle bars, and wheels) and I could not be happier with my bike's feel and performance. I am riding faster and climber better than ever. Husam has never steered me wrong. If you are looking for a bike to love, ATA is the place to find it!\r \r Pros: Superior expertise and service. Fantastic products. Cons: Not the place to go for incidental items if price is a concern. more

I have had two great experiences being fitted for and purchasing bikes at ATA. The fitting experience is by far the best I've had anywhere. I've been ""fitted"" at FWx, FS, Int.B but none compares to the thorough (read, OCD) job that Husam does at ATA. Beyond taking a few measurements of body parts, Husam has some excellent programs for analyzing the fitting in progress. So, he can adjust and adjust until all the angles (legs - torse - arms) are optimal - for power and personal comfort. I was first fitted for a tri-bike, which feels awesome, and then I splurged for another roadbike. And that too is perfect. \r Husam, the owner of ATA, is a great salesman - I mean that in the best way! ATA has a great range of bikes and he is happy to help you find a great bike regardless of your price point. Sure, I spent a bit more than I intended on both bikes but I am very glad that I did. Husam gave me a good deal and I got two fantastic bikes! \r I would recommend ATA as the best place to go for excellent fitting, really nice bikes and a place you will want to go back to. Pros: knowledge, experience, product line, service, fitting tools, Cons: the temptation of so many gorgeous bikes! more

This is the best bike purchase experience that I have had in about 40 years of being an avid cyclist. Despite my age, I still like to go fast and hammer on the roads. I was ready to upgrade my steel frame Serrota to carbon. After shopping a number of other shops, I was on the verge of having a custom frame built for me. Husam at ATA convinced me that was the wrong way to go. He measured me and then recommended a number of frames that would be a good start for building me a road bike. A design that has been engineered and tested is better than getting a custom frame that will be unique and who knows how it will ride. According to Husam, my Serrota did not fit me properly, despite the fact that I thought I was getting a custom fit from the shop where I purchased that bike. I chose the Kuota from ATA with Dura Ace. My reguar pace on known routes is usually quite consistent. After getting my new Kuota, I was riding 11% faster, not getting fatigued and riding longer and with more enjoyment. It was all due to the bike and the fit. the Service at ATA is excellent. I have been back many times. The mechanics are generally able to make quick adjustments on the spot. While I am interested in high end road bikes, Husam sold my wife a relatively inexpensive hybrid just to tool around town. That experience was equally rewarding. I recommend ATA to anyone.\r more