Husam stocks a number of high-end bike frames at his shop in Concord, but to really know what bike is best for you, you need to be properly fitted. I have been fitted to several bicycles over the years, initially by the rudimentary ""stand over the top tube and see how much clearance you have"" method to a more detailed bike fitting involving multiple body measurements and the use of a fit bike. ATA builds on the latter by also analyzing your watts output, tweaking the bike dimensions and angles to find the ideal position on the bike for maximum watts output. Generating watts is not just for racers. It is an indication of the position on the bike which is most efficient for your body dimensions. After recording the various measurements, and discussing a budget for the purchase of your new bike, Husam will help you select from a series of bike frames that are most suitable FOR YOU.\r
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After your new bike is built for you, you then return to the fit room for more tweaking to make sure your new bike is everything you expect it to be. And, all of this done using the very latest in high tech software - you can actually see everything as it is being analyzed. Finally, after hours of fitting, you take your new bike on the road for a spin to see how it feels under actual riding conditions. Any final adjustments can then be made (none were necessary for me).\r
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Husam and his group at ATA made the entire bike purchasing experience a lot of fun. But, most of all, I know I bought the bike that was best for me (and I can see it already in my performance). Thanks Husam!\r
Pros: Individual attention, parking, service
Cons: Hard to resist spending more than you want to
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