This is the best bike purchase experience that I have had in about 40 years of being an avid cyclist. Despite my age, I still like to go fast and hammer on the roads. I was ready to upgrade my steel frame Serrota to carbon. After shopping a number of other shops, I was on the verge of having a custom frame built for me. Husam at ATA convinced me that was the wrong way to go. He measured me and then recommended a number of frames that would be a good start for building me a road bike. A design that has been engineered and tested is better than getting a custom frame that will be unique and who knows how it will ride. According to Husam, my Serrota did not fit me properly, despite the fact that I thought I was getting a custom fit from the shop where I purchased that bike. I chose the Kuota from ATA with Dura Ace. My reguar pace on known routes is usually quite consistent. After getting my new Kuota, I was riding 11% faster, not getting fatigued and riding longer and with more enjoyment. It was all due to the bike and the fit. the Service at ATA is excellent. I have been back many times. The mechanics are generally able to make quick adjustments on the spot. While I am interested in high end road bikes, Husam sold my wife a relatively inexpensive hybrid just to tool around town. That experience was equally rewarding. I recommend ATA to anyone.\r
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