Ironically I'm writing about Sprinkles because I've just been to a different cupcake shoppe and have come to the conclusion that all of the places excel in presentation and flavors, but never quite compare to what you'd get using mix + a tub of frosting. I've sampled the breakfast cupcake, strawberry, red velvet, vanil/milk choc, choc/coconut, pb/choc, pumpkin + lemon ginger at Sprinkles and although the ingredients are quality and the flavors are great (pb/choc, red velvet + pumpkin are standouts), the cupcakes themselves are kind of dry and definitely overpriced for what you get. Sprinkles is better than My Little Cupcake (very dry), Yummy Cupcake (strange muffin-like texture), Leda's Bake Shop (airy cake, but frosting is whipped + frothy rather than dense, their cookies are amazing though) and Mrs Beasley (dry cake and a mountain of sugary, flavorless frosting). Joan's On Third seems superior but only for their homage to the hostess cupcake. Overall they're impressive as a gift, or if you're pining for an exotic flavor beyond your culinary abilities, but for your own indulgence you're better off baking them yourself.
more