I recently had a fantastic experience working with Lissy and Brock at the St. Louis Park Wedding Day Diamonds.
I spent about two days checking out about 4-5 different ring stores. By chance, Wedding Day happened to be the last place I had planned to stop by. If I would have gone here first, I wouldn't have needed to spend two days ""shopping"" around.
The first thing that struck me was the service. Throughout the entire process, I never got the impression that the sales people previously worked in used car sales. One of the biggest things I like was their approach to diamond buying - buy with your eyes. There are so many rating agencies and ""objective"" interpretations of a diamonds ""beauty"" and sparkle, etc, it is easy to get lost in the numbers. In contrast, Wedding Day did it right - they listened to your budget and some general guidelines about what you want in a diamond. Then, they bring out a number of diamonds to look at - BUT THEY DON'T TELL YOU ABOUT THE NUMBERS (i.e. price, color, clarity, etc) - well, at first. So, you end up narrowing down which diamonds you like based on how they look to you. Then they tell you about the diamonds you've narrowed down. This helps get in your head that more expensive does not equal ""better.""
Aside from the diamond buying, Lissy was great in helping with setting selection. After I looked in the store, I looked on some of the designers' websites. I noticed that the store didn't have some of the settings listed on the websites, where I found some settings I would have liked to see in person. Wedding Day called around and got the exact settings shipped from the designer so I could come back and see them in person. I came back to look and wound up buying one of those new settings. Without their help, I might have gone with something else, and would have been left wondering if I would have liked those other settings more.
The last things that come to mind about my experience is their selection and their warranty. They had a huge selection of all varying price ranges. Further, most of their selection are ""prototypes"", meaning that when you select a ring, they sound out to the manufacturer to make a ring in a specific size. This way, you are ensured in getting a ring made to the size you need it, and not a ring that was made as a 7 (the standard size), and then re-sized to the proper size (which can weaken the ring and affect how secure any smaller side diamonds are in their prongs). And, their warranty is the best in the business. No check-ups every 6-months needed to extend your warranty. Going back every 6-months doesn't sound bad...until you have kids, are travelling a lot for your job, move, etc. With Wedding Day, you do not have to do any of that (although, you probably should get it checked/cleaned every once in-a-while, so you hopefully would never have to have a situation where you need to take advantage of the warranty).
Really, check them out.
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