I reserved a car for a 3:30 pickup on a recent Sunday afternoon, going to Newark airport. I thought this would be easier and less stressful than trying to flag down a taxi on a busy holiday shopping weekend. Turned out this was not the case. I was downstairs in front of my building at 3:30 promptly. At 3:35, I began to grow nervous. I called Tel-Aviv and they said the driver was stuck in traffic and it would be another 7 minutes. I waited outside in the event they came earlier, but to no avail. After 10 minutes had passed, I called back, and the woman said the driver was just crossing over 5th ave onto my block. I waited 4 light cycles, but still no car. I called a third time, at which point I said I was very concerned because I had already called twice and... I was hung up on! Now angry (and worried about being late), I called a 4th time. The calls really didn't matter. I finally did get a car at 4:00 (30 minutes late). I told the driver he was late, and insisted he was not. He told me he'd gotten the call to pick me up only 10 minutes ago, after his previous fare failed to show up. When I called to ask for a discount, given my 30 minutes of standing in the cold, I was told that they would give me $5 off a $51 fare. I was insulted! I asked to speak to a manager, but she was apparently busy with other customers. Ultimately, I had to run through the airport, cut the front of the security line, and wound up in my seat a sweaty and frustrated mess. Given my destination (the airport), didn't they think my reservation was time sensitive!?!? The women on the phone were not nice to me, the company obviously lost or just didn't care about my *reservation,* and they obviously had no remorse over thier atrocious service. I will NEVER USE THIS COMPANY AGAIN. In fact, I am investigating whether I can report them to any board or other agency.
Pros: Nice driver
Cons: Late, horrible customer service
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