I'm not sure how the owner has created so many false citysearch accounts to write deceitful positive reviews about his terrible restaurant, but it should give you a sense of how much overcompensation he feels a need to provide. If you have any doubt, look at reviews at tripadvisor, urbanspoon, yelp, or google-- all paint a grimmer, more accurate picture (though each of these is also plagued with false positive reviews).
Other reviews have said it all, but the bottom line is that the prices are astronomical, and the food is hardly above average. If you were to, say, order nothing but a cheeseburger (no fries, which are $6+, and no water, for which you will be charged by the glass), you might get away for $10. If you were to pick a random item from the menu, you would more likely pay a premium similar to what you might find in, say, Le Cirque, or another of New York's finest restaurants.
What a disgusting way to make a living-- the owner clearly has no shame whatsoever, and no marketable skills beyond false advertising.
Addendum: I actually do know how he does it! Check out the other people who have reviewed the place-- all have either basically no reviews or all positive reviews of an absurd variety of places (Nissan, Honda, Ford, Chevy, and Dodge dealers, for example). Clearly these are solicited for payment on craigslist or another similar site.
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