Our dealer Mark Thomas a fourth generation dealer saw Sean Bradley at the Digital Dealer Conference and highly suggested that I attend this smart enough though to realize that the Honda and Internet department at our store is huge. What I have really come to understand is that Sean and his team are at the edge of the technology and the Internet and they really get it. They're car people that understand the industry. They understand it's all about traffic and driving traffic to the store. But what's really impressive though is that they understand the overall business aspect of motivating people and engaging people. It's a pretty powerful combination I've learned. Video Search Engine Optimization is something that we really need to get on quickly and I think we can start it on our own and get it established but I realized that to get to the big level we're probably going to need some help. The background Sean had in the industry is something you absolutely need because he understand, he's worked the floor, he's sold cars, he's been through all of it. It really gives him credibility for folks like myself
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