Words cannot express how disheartening and seemingly defenseless it feels, for a small business owner, to combat folks who air one-sides to stories / events posted on the internet. It brings to mind one a few years ago, on a 97 degree day in the summer, when an elaborate cake we made, collapsed on the walk from the vehicle to the door. Despite our scramble miles back and forth to the venue to replace the product and get it there before the event, under impossible weather conditions and coupled with endless apologies, the customer still wrote a very negative post on a web forum similar to this one. It was heartbreaking, as are some of one the ones on this site.
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