I am former CEO of HUSUM WindEnergy the leading trade fair on WindEnergy in Europe since 1989. Martin Fredricks was our representative in the US. The American market in wind energy has developed very fast bringing a lot of “newcomers” to the industry. Martin has helped us to understand the dynamics and the market including inter cultural differences. In this respect Martin was able to make American exhibitors feel at home in Husum. So he contributed as communication specialist through his warm hearted and reliable personality to the very special ambiance of our exhibition. He checked all English public relation such as our websites, brochures and journalistic activities. But more important he helped American politicians, exhibitors and visitors to understand the significance of the worlds leading and most international trade fair on wind energy. In this way he opened the door for American VIPs in the industry to support our show, which was very important for the international image of our exhibition.
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