Mike Coy at the Referral Institue of Austin has changed the way I do business. I thought I knew what network marketing was, but I didn't. I have been active in networking clubs like BNI for years and thought I was a good at generating word of mouth referrals for my business. I quickly found out through Mike's training that I was not networking to my potential. I generated three times the amount of business in 2008 through word of mouth referrals than I did in 2007. Cold calls have a 2%-3% close rate in my line work. I close almost 80% of my business generated by my referral partners. I'm no math guru but I like these odds much better.
Pros: more business, higher close rate, valuable information
Cons: none
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