I bought ""A Taste of Persia"" by Najmieh K. Batmanglij, a beautiful little book on Persian cooking. A friend, Dar, suggested Pars Deli. Their French and Bulgarian goat cheeses, purchasable in bulk, are perfect complements to salads, rices, and kebab/kababs. The same can be said for their yogurts, which I now use as a substitute for sour cream. I've tried their powdered sumac on rice and yogurt, and find it renders just the right piquance for those otherwise bland dishes. \r
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The tea there is phenomenal, and is complimentary with a meal or while you wait for a take-out. Ask their friendly staff what tea they use (it is Earl Grey with bergamot and a touch of orange water) and where it can be found on the shelf. They'll take time to step from behind the counter and show you...a nice touch in a store crowded with so many delicacies. \r
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The best thing of all is the informality and focus on quality in foods. The place is a britannica of herbs, spices, cheeses, and persian meals. You'll not tire of Pars Deli. BTW, this is my first comment on this site, but I thought Pars worthy of the effort.
Pros: Food, Price, Variety , Friendliness
Cons: Average location and sometimes difficult parking
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