I just tried a Very Important Pet and was really happy with the service. I had been using Pet Smart for my dog's grooming but I always ended up spending about $65 and that seemed a little bit high to me. My dog is a rescue dog and hates the noise of the hair dryers so she always came home damp and I still paid $65.00. I drove past a very important pet and stopped to check it out. They did a great job with my dog, her coat is very fluffy and shiny and they only charged me $50.00-though I would have paid the $65.00 because she looks great! Also, they were able to get her in that day--which would NEVER happen at Petsmart.
Pros: less expensive than petsmart and faster service
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