Mike Coy and the Referral Institute take a very ""real world"" approach to the referral process in the Referral Success 101 Workshop. It's direct, easy to use, and easy to implement information. I became very enthusiastic about referrals after attending this workshop and immediately began integrating many of the ideas I learned at the workshop into my referral marketing process. This workshop is a must for anyone wanting to generate more referral-based sales or anyone who plans on being in sales for the long haul.
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