Yes, yes, yes. Pinkberry's trendy as hell. Its decor falls somewhere between that of an IKEA cafeteria & a Tokyo nightmare & the lines are out the door. I'm most familiar with the establishment on Vermont in Los Feliz but friends in New York say it's a hotspot there as well. The place is packed all day & night. Glassy-eyed hipsters wander out into the street with trays of the stuff. I tried it twice & personally found the ""yogurt"" to taste like a tarnished silver spoon. But maybe that's just me. Here's something: The yogurt they serve is delivered to the place in powdered form. And there's word it's not fat-free. Their website currently offers a vague assurance of wholesomeness but notes the company is ""investigating"" recent inquiries into the nature of the product (see ""About "" at www.pinkberry.c_m). So, if you're after a low calorie, ""fat-free"" wretched mystery then climb on board - the ship of fools is hoppin' - but be sure to wear your black All-Stars if you want a seat at the cool table. \r
My humble suggestion (for those in the Los Feliz area)... cowboy up fattys & check out the Hollywood Gelato Co. on Hillhurst. Gelato's not fat-free either but it's significantly richer yet healthier than ice cream (due to the making process & the fact it's key ingredient is milk rather than cream) & there's way more than two flavors to choose from. \r
In closing, it is my firm belief that the sooner we shake baseless trends, crucify mediocrity in the parking lots of shopping malls & demand good products the better off we'll be as a race. That said, let's hope Pinkberry shortly packs the powder in its bags & takes the dopey hordes with 'em.\r
- J_James
Pros: It's not a US Army Recruiting Center
Cons: It IS Pinkberry
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