I think it's a myth that Rainbow is more expensive. I have noticed that their stuff is MUCH cheaper than Whole Foods, Adronico's and even Safeway. They just tend to have some higher-end items that can be costly (but SO worth it, this foodie can tell you). I won't shop anywhere else anymore because I know that I can find anything I need at Rainbow (except meat, of course, but they do have the largest selection of fake meat I've ever seen). If you can find a worker who loves to chat about food, you can find some great recommendations and products you wouldn't normally pick up. Go mid-week and avoid the crowds.
Pros: Price, Selection, Quality of Food
Cons: On Only 1 Bus Line, Crowded on Weekends
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