Maybe it's because when I am in town I'm a regular, or maybe I'm a regular in part because the service is good. They fire people who don't do a good job. The staff is friendly, funny, and knows their beer (and other selections). But it is first and foremost a place for great beers. The brewer does an excellent job of mixing very traditional styles with experimenting. They'll let you have a free taste if you're not sure if you'll like it, the prices are well below average, and you support local craftspeople.
Pros: Value, Variety, Staff
Cons: Traffic noise, if you sit on the, patio
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