FIREFLY tries to hard to create a Hollywood bar scene attitude in Studio City. As a frequenter of everything from SKY BAR to THE STANDARD to NORTH to KOI to DEEP to DADDY'S down to great dives such as BOARDNERS, been everywhere. Don't mind a reasonable wait if it is justified.
On a Thursday night, the doorman seemed to think having a line out the door would somehow build business / create a buzz. Inside, the bar was half empty at best.
If you want the attitude, drive into Hollywood. Do yourself a favor and skip FIREFLY.
Cons: Pretentious
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