We recently moved into a new facility, we've been here for 3 years. We'd been all over the place with our Internet department. Many years ago we were recognized as the most progressive Ford dealership in the country. At that time, I think we kind of rested and got kinda comfortable with where we were. Just recently really started digging back in as we saw where the consumers were going to gather their information. I really started to question and dig in a little deeper to what was happening in our store. We always had the intent of being cutting edge and being out in front of what was happening in the industry. The Internet department, I realized, had fallen behind. At that point I kind of followed Sean at Dealer Synergy. I had been reading about him in different magazines and played around on his website. Picked up the phone and started asking a few questions and I was really surprised within the first few minutes I actually had Sean on the phone. I think we kind of hit it off pretty quick. He answered all my questions. I realized at that point that this was the company that I needed to partner with if I had any intent of taking our dealership Internet operation to the next level. At that point we contracted with Shaun, we signed up with HR, some of the different marketing campaigns that he had for training, we've had Sean in the dealership on two different occasions. He came in, he gave us an initial kickoff, he came back to the dealership about5 or 6 weeks later to pull us back in line. I'm happy to say that our very first month before he came, we increased our Internet sales by 100%. I think we've only scratched the surface with Dealer Synergy.
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