I'm on my 4th BMW purchase from Coast BMW and not sure why all the negativity either.\r
\r
My purchasing experience has been exemplary every time. In fact, it seems to improve on subsequent visits! All of the salesmen (Rob, Scott, & Scott) now know me by name and are willing to strike up a conversation with me either about the car I'm interested in looking at or small talk. The sales manager (Mark) proved very helpful working out specific requests that I had regarding the purchase of my new cars. He is a wizard in figuring things out! Have just loved each experience with him. On every visit, the entire staff went out of their way to be helpful and courteous. Car buying is stressful, but this staff makes the experience EASY and smooth.\r
\r
Service? Yes, I get my car serviced there as well. Glen the tech, is a hoot! He knows his stuff-I don't feel like I'm getting ripped off. His explanations were thorough and demonstrated his understanding of the product he works on. I appreciated his explanations not dumbed down to make me feel like I'm stupid and not over the top technical to make my head spin.\r
\r
In short, the experiences have been really positive. Part of negotiation is what you say and how you say it. If you want to make any experience positive, have a positive frame of mind going in and a positive experience will follow. If you walk in thinking you'll get screwed, you'll walk out feeling that way. Be firm, do your research, and have good questions to ask. You'll find your experience very similar to mine! Happy shopping.
more