I had an amazing experience with the Apple store in SoHo, much to my surprise. I guess I always thought that Apple as a brand is a bit snooty, so of course its employees would be, too. A couple of years ago I purchased a Macbook Pro for nearly two grand because I wanted to get into graphics and video work. In the last couple of weeks the machine has been conking out on me in that really creepy turning-on-and-off-with-a-flashing-screen kind of way, and I had my tech-savvy friend tinker with it to no avail. I didn't want to take it to the Apple store because my warranty had run out and I really didn't want to deal with paying a grand to get the thing fixed. I was all set to do some serious screaming when I set foot in there, but as soon as I described how the laptop had been acting up the Apple guy said, hey, yeah, that's a known issue with this generation of Macbook Pro's - something to do with how the motherboard reacts to the graphics card. Without any fuss he told me he'd order a new motherboard and install it on my machine - all free of charge. I was aghast. Really?! Wow! He was so nice about it, too, patiently (and fruitlessly) explaining to me what exactly was wrong. I dropped it off in the store at the end of visit, expecting to pick it up in a week or so. Instead - again, to my complete amazement - I got a call the next day informing me that my laptop was ready for pick up. Really?! WOW! It's all good now, and I just can't believe how awesome and how prompt Apple and its staff were in addressing the problem.
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