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Businiess name:  D Geller & Sons Diamond Jwlrs
Review by:  citysearch c.
Review content: 
It has been so long since I was there, I can't remember the actual purchase experience. However, the reason I'm giving one star (and wish I could give less) is that the grading certificate they gave us was a complete lie. I recently wanted to sell my engagement ring that I received from my ex-husband. I went to a reputable GIA appraiser in Atlanta and was told the ugly truth. My 1.05 carat diamond had been WAY over-exaggerated in grade by D. Geller. The only part they got right was the size of the diamond. They had given it a J color, and it was actually an L. They said the cut was good, and it was only ""fair"". They graded the clarity at VS1, and it was actually S1. Basically, this devalued the diamond by at least $1,700. We paid nearly $4,000, and it was only worth (retail) about $2,300 - being that that's the amount we should have paid for this sub-par diamond. And anyone who has tried to sell a diamond knows that you typically can't get even 1/3 to 1/4 of the retail price for it. So I unloaded my $4,000 diamond for about 1/4 of what the price should have been originally. LESSON LEARNED!\r \r My advice to anyone reading this is to get a GIA certificate when you buy a diamond - otherwise you may just be throwing most of your money away. Don't trust any store-issued certificate. The appraiser advised to buy used whenever possible. The truth is that almost all the diamonds out there were mined and cut a LONG time ago...they're almost all ""used"" anyway. And when you buy used (most likely from an individual), ask them to meet you at an independent appraiser with the diamond and certificate to verify the information. It's worth a couple hundred bucks not to get ripped off. Jewelry is NOT an investment. Just like a car, it drops significantly in value when you walk out of the store with it. Think of it more as an heirloom or sentimental piece.

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