Ulta is like a drugstore beauty department mixed with a department store cosmetic section. They have a great selection of lower end cosmetics and beauty items as well as what they call "prestige" lines. Their prices are always the lowest in town. They also send out advertisements with coupons about once a month. Their sales on drugstore cosmetics are always wonderful but the higher end hardly ever go on sale. They do have fairly good gift with purchases once in a while though.
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