Underwoods was founded in 1957, and from that time has always been the best jewelry store in Northwest Arkansas. They employ 4 certified gemologists and a certified gem lab (the first one in the state). Whether you are shopping for a custom piece or something from their extensive collection, you are sure to be satisfied with your purchase at Underwood's. They are located on the popular Dickson Street in Fayetteville in a unique building designed by Fay Jones.
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