It may be a matter of perception, but everytime I walked into the Kmart in Capitola, I kept asking myself where are the deals at. Yes, they had stuff that I couldn't get anywhere else. Since there were not many, if any, competitive stores like Target around. But I kept getting the feeling that they were charging high prices for okay goods. After all, there is practically no competition. Things may have changed since I was living there a few years back, so I may be wrong. But I doubt it.
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