I purchased my hybrid bike online, and took it to Free Wheeler, as it was the only authorized Trek dealer in Davis. They put my bike together and did a great job servicing it. The staff was very helpful - adjusting the bike to meet my needs, suggesting different options for clipless pedals, and providing advice on how to self-service my bike. One of my tubes blew a few days after I got the bike back home, and they replaced it for free, even though they had not put in a new one when I had the bike serviced. I trust the staff at Free Wheeler.
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