Kodak’s corporate objective is to succeed in the developing, manufacturing and marketing of traditional and digital imaging products on a global market scale.
Kodak is the world's largest manufacturer and marketer of imaging products and has one of the world's most recognized and respected brand names.
Kodak is a diversified imaging products company.
The company is organized into four major businesses: Photography — providing consumers, professionals and cinematographers with digital and traditional products and services; Health — supplying the healthcare industry with traditional and digital image capture and output products and services; Commercial Imaging — offering image capture, output and storage products and services to businesses and government; Displays — a new business group formed in 2002 to guide the OLED image display business, and develop new opportunities in the display marketplace.
Therefore has the ability to pool knowledge resources together which are needed to take advantage of new business opportunities.
Has a steady profitable foundation of their mature business (traditional imaging products), therefore has stable fund needed to conduct research and innovation of new products.
Internal Weakness of the Companies:
Kodak is a large corporation with over 70,000 employees. Thus it may be very difficult to make critical company-wide managerial changes.
There exists interior competition between Kodak’s interior departments. Their digital operations have only recently attained profitability, and are currently taking sales away from its traditional film products.
The outlook for the photographic products industry is negative. With leisure travel being negatively impacted by corporate layoffs and geopolitical tensions, the industry is facing a tepid demand environment.
Photo spending is also affected by consumer confidence and total vacation travel, which has suffered greatly since the events of September 11, 2001.
Also, distribution channels have been constrained, due in part to conservative ordering patterns by retailers. Year to date through October 17, 2003, the S&P Photographic Products Index fell 31.5%, versus a 19.0% rise for the S&P 1500.
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