Sweetheart bridal in Provo is a teeny-tiny store with a surprisingly big selection. Their decor budget must have been about $10 because it is the plainest bridal store I have ever set foot in, but what it lacks in interior decorative beauty, Sweetheart Bridal makes up for it in sheer volume of dresses. My problem was that, like so many other stores in Utah Valley, once your dress size hits the double digits, your dress selection decreases drastically, and you're mostly left with the poofy sleeved, sequin-encrusted wonders of the mid 90's.
But the prices are good, and I know a lot of people that have found their perfect dress there.
They also carry some of the Eden line, which is pretty hard to come by in Utah.
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