If you're wanting to make a very beautiful cup of espresso, you would do well to check out their video and their books. Their style of presentation has been imitated by many, and some are on par with them. And their baristas go through extensive training before they are allowed to the counter. They roast the coffee on site, so don't worry about freshness or flavor! Not many espresso bars have an classical styled oil painting the size of a sofa on their wall or marble countertops all around, and these are definitely part of their branding. They want to create an artistically crafted experience of coffee.
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