...because it's bright pink, with bubbly letters on the outside. I wrote it off as sorta hipster, but I went in and it was much more...bakery- straightforward bakery- than anything else. The pastries are very reasonably priced (and decorated in frosting and papers that make you smile) and absolutely delicious. A nice variety, and samples, to boot! I recommend the chocolate cookie or the pumpkin cupcakes...go in, it's quite a treat!
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