This is one of the stores that I really liked when I was at Cornell. It is located in Collegetown and has a good selection of Cornell apparel. The best thing about the store is that the prices are significantly lower than those of the Cornell Store. Whille the Cornell Store has a greater selection, I would definitely recommend trying to find what you are looking for at Bear Necessities. If the store doesn't have it, then go to the Cornell Store, but you can usually find what you are looking for at Bear Necessities.
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