It's the DJ specialty shop that any dance music fan should be aware of. Heard it on C89, X104, or at a club? Platinum most likely has it.
The best part about the place is that everyone who works there is a working DJ - and they have people from almost every genre of music. House, breaks, techno, trance, jungle, hip-hop, downtempo, and so on is all represented.
Competitive prices -- plus a fairly good selection of equipment as well to help you progress.
Get to know the people there and find the employees that best relate to what you're doing.
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