This shop is located in South County on Gravois, so it's pretty easily accessible for many St. Louis area residents. The best part about this store is the huge variety of beads that they sell. The obvious best use of these beads is to make jewelry, and if this is what you like to do, then definitely make it in here to take a look.
I don't think you'll be disappointed at all. I think the prices are reasonable considering it's a local store and you get a lot of personal service.
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