Wm. Effler Jewelers, as the name typically appears, is a family-owned and operated jewelry and gift store, established in 1920 in Mt. Healthy. After several moves and changes within the company, the Mt. Healthy store (not original location) was sold in 2001, making the now-19-year-old Rookwood Pavilion store its only location, according to its website. Wm. Effler Jewelers is a member of the American Gem Society, so you know it's a reliable and a well-respected place to shop.\r
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