Dr. Licata can be very convincing. He begins with several x-rays measuring your alignment and recommends you bring your spouse in with you for the results. He recommends this so that he can have both financial decision makers together to sign off on a months long treatment plan that is in the $2000 range that is only payable all at once, or through a financing company, meaning he gets his money no matter what. He is very convincing with his presentation and ability to help, but does not accept pay as you go, you must sign up for the plan. I was nervous about it and had I not been referred to him by my physical therapist, I would have never signed up. After signing up, he has you come to an orientation with all of his new clients. This was where I really got the snake oil salesman vibe. He asked everyone in attendance to fill out a card referring people they know to him and asked that everyone write a review for him online. This was before any treatments took place. I didn't refer anyone, nor did I write a review. I thought, ""I'll write one once I've had several treatments and see what the outcome is"". Once I signed up for the plan, as I was leaving the receptionist said, ""it's so gentle, you'll think it's fake."" After 12 visits, I can confirm that for me, it is fake as I have seen no change from seeing Licata nor has my physical therapist seen any changes after my visits from him. Needless to say, they are no longer referring him clients. I must also say, that after my initial ""adjustment"" during my subsequent visits he gave no treatment at all and said I was ""aligned"". The visit was still a part of my treatment plan and yes, it cost $60 of the $2000k to walk in and have him tell me I was aligned that day. I did speak with the receptionist and told her my concerns, let her know I would like to speak with Dr. Licata about receiving a refund for the unused visits and I never got a response. BUYER BEWARE!
more