I am new to triathlons, and my original intent was to buy a decent road bike that I could use for both racing and recreation. The concern was that I'd be shelling out a lot of money on a time trial bike when I didn't even know if I would stick with competing in triathlons. But when I learned about ATA Cycle and their fitting process, I realized that this was not your average bike shop... Not even close. Having access to such expertise in bike fitting definitely alleviated some of the concerns of investing in a time trial bike.\r
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The owner, Husam Sahin, was very nice to work with. It's clear he is very passionate about his work, which is making every rider as comfortable and efficient as possible. Although he has some very high-end inventory in his shop, he never pressures you to buy something you don't need or can't afford. I ended up with a time trial bike right at my budget, and it has been such a joy to ride. For those of you looking to get a new bike, definitely take the time to get fitted, regardless of what type of bike you're in the market for. If you already have a bike, have Husam take a look at your current fit. Most likely he'll be able to make a few tweaks that make you more comfortable and efficient. Highly recommended.
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