ATA is the best personalized honest bike service one could hope for .....period.
I am currently a Cat 3/2 road cyclist, but come from a mtb core with more than 15 years racing/riding, (with my share of triathlons and Ironmans).
In all those years I've been to hundreds of cycling/tri stores, and many of them with great people and great products, but when ""the rubber hits the road"" and you are investing your life savings in a bike you plan to ride/race on, and are expecting to last for the next couple of years...... you need someone who is reliable, who treats you like his number one client (even if the bike is not the highest priced in the store), who responds fast, who is always there for you, and who gives you the best/honest advice (regarding performance, price, weight, durability), not only the advice with the bigger margin.
I recently bought my bike at ATA and I was impressed how Husam (the owner) and the ATA staff personally followed up on the order down to the last detail (since I changed several small parts), and with Husam being outside of the U.S., keeping personal track via email.
Since ATA had committed to a date, they expedited the bicycle from Italy just to be on schedule.
I recently moved outside the U.S., therefore with a simple email/call, they get it done!
In short.... great service no matter where you are and what you are buying.
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