ATA has saved the bike shop industry for me. As much as I love cycling, and enjoy ogling bike shop goods, I always dread bike shops' notoriously poor service. ATA doesn't just raise the bar for bike shop service, it defines an entirely new category.
I discovered ATA while looking for a bike fitter to help my wife, who is new to cycling. I've been through 3 prior fittings, including one by a nationally prominent shop, but none compared to the care, diligence and knowledge displayed by Husam. This was especially important for my wife, who was nervous just being in a real bike shop. When I went back for my own session, he immediately saw that my bike was way too large. I was initially skeptical, because the bike came recommended by a previous fitting session, but when my power went up 30 watts from my existing position to an idealized fit my hesitancy evaporated. People work all year to add 30 watts of power, and Husam did it in two hours!
I ultimately ended up buying a gorgeous Museeuw MC-2 equipped with SRAM Force. Once again, Husam and the ATA staff showed amazing attention to every aspect of the buying experience. From selecting the frame and components that will work best together and for my specific needs, to aesthetic matters such as bar/stem color, everyone was extremely helpful and guided me with real world user experience. The build up was perfect, and the ride is just as smooth and fast as promised.
I honestly don't think I could ever buy a bike anywhere else after my experience at ATA, and I know I won't let anyone else touch my fit. If you want someone to help you find the right cycling product for you - based on your body and needs - you need to go to ATA.
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