I have bought at several cameras from them and doing business with them for more than a decade. Why - well.....technology is improving every year and I can get answers to questions someone at big box stores can only point to in the instruction manual. These people KNOW their products. Whether it was a simple digital that I didn't mind letting my kids take with them or helping me understand my digital SLR. They helped me make the best choices and I've never been disappointed.
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