I just recently called about getting my roof fixed because we are experiencing a small leak. The person I was speaking with very candidly said, ""I feel awful telling you this but we will probably not be able to help you for at least 2 weeks."" Then that person recommended another local company we should call for the fix. They recognized roof leaks are not something to take lightly. Instead of trying to get the business and provide an unrealistic expectation, they simply referred me elsewhere. That shows they took my situation and my needs into consideration, while also taking into the consideration the needs of their current customers. A++ well done.
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