When Franco was running the store, Armetta's was non pareil, the best of the best. He truly understood that the best way to ensure business was to offer great ingredients in good portions, with good service accompanied by a cult of personality. He knew many of his (considerable number of) customers by sight, remembered many names. He was upbeat and always happy to see you; he KNEW that customers were his fortune and UNDERSTOOD that treating them with respect would bring them back.
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