When I work on copywriting for a company, I try to incorporate the character of that company or of its owner into the words. Owner Linda Wander of Shear Dynamics does that with her Image Profiling technique. She interviewed me to find out what was and what wasn't working with my hair and its style/cut. She considered me as a person and my lifestyle need for a style that is easy to recreate. Then, she asked me to take a chance on us doing something new for my "do." WE DID. I love it.
more