Go to their website and click the ""play"" button below their logo. You'll be treated to some doofus ranting about holding a grudge and then closing his rant with a word you don't usually encounter while placing food orders: ""a**f**k.""
I have no idea why it's on there or what it's supposed to mean. But I do know this: there are plenty of places selling burgers as good or better than theirs that do not say ""a**f**k"" to me.
Call me old fashioned, but I generally prefer restaurants that don't say ""a**f**k"" to me when I'm trying to order.
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