I first met Manzar when she started Azari Property Management about four years ago. She turned an idea she developed as an MBA student at UCLA into reality. Four years later, I am still impressed that what she visualized has been actualized. What makes any business successful? Knowledge, know-how, a determined will and the ability to build personal relationships. Manzar has brought all these things into the property management business. From a landlord's perspective, I have found Manzar and her crew at APM very astute in their business acumen. They understand the rental market and the fluctuations in it and advise me accordingly. They have not been wrong yet in the advice they have given me. As a property owner who lives overseas and returns to San Francisco infrequently, Manzar's counsel has been invaluable in ensuring our property yields the best returns, especially during the recent economic downturn. When I return to San Francisco for visits, I am always impressed by the care and attention given to the property. While I'm away, they e-mail me pictures for repairs that are done as well as during their frequent inspections. So when I return, I'm never surprised. The APM maintenance crew is always reliable and fair in what they charge. And one of the most impressive things I have noticed with Manzar is that just as she and the APM team maintain good contact with me as the property owner, they also pay equal attention to the needs and concerns of the tenants. That is the underlying philosophy of APM that makes them so successful. Early on, Manzar conveyed this aspect of her business plan -- a property manager acts as a mediator between the property owner and the tenant; and tenants who are happy take greater care of the houses they live in. But I think it it is much more than that ... Manzar, and the people who work with her, are intrinsically warm, friendly, respectful and caring. When a tenant has a concern, APM contacts me wherever I may be to inform me of a problem. Then they are persistent to ensure that the tenant's concerns are satisfied. This works to ensure that maintenance issues do not snowball into bigger problems, and also that the expectations that the tenant has of living in a good dwelling are met. I have to admit that there are times when I am unreachable and APM has to take the heat from the tenant while they await my response when my approval is mandatory before a big repair. It is unfortunate when it happens, and feel bad that since they are on the frontline when it comes to property issues, they take the blame when it really resides with me. While her core business is in the SF Bay Area, I recently asked Manzar to manage a property I own in Los Angeles because I have not found the level of service and care down there that she provides now. Being away, the saying ""Go with what you know!"" has served me well. I know Manzar, I know the quality of work she produces at APM, and I have the utmost confidence that she not only looks to ensure my financial well-being, but the satisfaction and contentment of the tenants she places in my properties. I highly recommend Manzar and Azari Property Management to property owners and tenants alike. Property owners will know that their investments will be well cared for in the best manner possible, and, if their persistence in communication a tenant's concerns are any indication, tenants can be assured that they will be looked after!
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