I think it is really interesting that every 5 star rating comes from reviewers that have only left one review and signed up that day. The same can be said for the 1 star rating as well.
This just shows that it is most likely the staff or owners writing their own reviews. Possibly friends of the business who received one of the ""Please go to this link and vote for me or review my business"" emails that we all get from annoying friends from time to time.
Pros: Self Promotion
Cons: Reviews are Fake
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