ATA is known for being the best, and it's easy to see why. They fit each bike to the rider by measuring you and by filming you and analyzing your pedaling on a computer. From what I can tell, getting a bike properly fit can make the same bike go 0.5-1.0 mph faster.
They would rather have you get a bike that is right for you, not just one with a big price tag. They seem to carry only bikes of best quality for a given price point, from beginner to elite. The owner himself helped me pick a bike, and he upgraded my crank for me for free. Every bike I get from now on will be from ATA.
Pros: Wonderful service, best selection, incredibly knowledgeable
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