OMG it so did not hurt. Paul pierced my belly button on 06/24/09 - this was the 3rd time that I had had it pierced (the first was from a well know Midtown shop and the other was in Ohio). I was very apprehensive because the other 2 times had been EXTREMELY PAINFUL. Paul pierced it and there WASN'T ANY PAIN and there has been very little tenderness or soreness since. Provided this one does reject (which will be my fault) I will be back getting the lower part pierced in a few months. Thanks Paul you are the BEST!
Pros: Painless
Cons: Absolutely None
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