I can?t say enough about my experience with ATA Cycle. I bought my first road bike from ATA in 2006, Back then, Husam listened to my needs and carefully fitted me on a Giant OCR3, a entry-level road bike. Turns out I got into the sport (in part because the bike fit well and was a blast to ride). I rode 400 mi the first summer, 1500 the next and 3000 last year. So this winter I went back and after a few visits commissioned a custom build. I had an interview with Husam and a session on his fit machine, in which Husam took measurements and experimented with saddle position, tube length, and my dynamic motion and power output. This information steered him to a frame (for me a Wilier Mortirolo), and he selected remaining components appropriate to my size, weight, and strength. I set the budget, and he delivered a bike within that amount and did not try to upsell me out of my range. When I went to get the bike, we spent an hour in his fit lab with the cameras running and he used some software to measure a number of key angles and to watch the circles that my ankles inscribed as I pedal. This led to a few more small tweaks. Now for the incredible part, I brought the bike home, and put it on my Tacx Fortius trainer. I rode the first leg of the Amstel Gold race, which I had been riding at 180 ? 190 Watts on the Giant OCR. My very first ride I blasted through this leg at an average power of 260 WATTS!!! My speed was up 3.5 MPH!!! I am so excited and I can?t wait to get outdoors this year. Now, I?m sure the upgraded components make a bit of difference, but the key was the great fit that allows my legs to naturally apply power in the most efficient manner. Having a bike built exactly to me and my body enabled me to get the perfect fit and geometry. I now see why people fly across the country to have ATA build and fit their bikes. So, in summary I highly recommend the process that they employ at ATA, and I?m thrilled with the results.
Pros: precise fit for optimimum power and safety / injury prevention, knowledgable staff, great inventory of mid-range and high end frames and components
Cons: you're not going to walk in and walk out with a bike, the process and build takes a couple weeks
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