Zero Minus Plus is the coolest store in LA -probably the coutnty.
It's the best reason to go to Fred Segal because you always find something unique. Even the soap and candles are cooler here. Fun baby gifts... awesome books.. funny cards.
I've done a lot of traveling and it seems that when I get back to LA, I find stuff at ZMP that is better than the goodies I've dragged back from Europe or Asia.
Many of the items have great back stories... things like Good Karma Collection (sterling silver bracelets and necklaces) that donate some profits to charity. The women who work there are cool and creative. They have great ideas.
It's a fun place to shop!!!!!!
Pros: Great staff -- free parking. Perfect wrapping !
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