I go to their Venice shop since they opened in 1999 and quickly became a fan. Since they opened the Santa Monica location i mostly go there since they are bigger and have a bigger selection, but the Venice shop is still the original local place to go. If you buy a bike from them they offer free lifetime service and you can either drop your bike for repair in Santa Monica or Venice, which is very nice.
Pros: free lifetime service, parking in rear, 2 locations
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